Mobile Advertising & Geo-Location Targeting

Mobile Ad Delivery

Mobile advertising provides the unique opportunity for advertisers to reach their audience while they are on the move, whether they want to target busy moms, commuters making their daily treks to and from work, or business people traveling between cities or states.

We provide many mobile targeting options at both the local and national levels in order to meet customer demands. We can target from the ZIP code level to DMA. Implementing a radius from specific addresses is another commonly used geo measure.

Mobile Users Create Data That Can Be Used For Audience Targeting

  • Location History - target users based on where they have been
  • Apps Usage - target by apps used on phone
  • Shopping Behavior - where they have shopped
  • Video Views - VideoTube
  • Time of Day - target ads for key activities (e.g. lunch, dinner)

Geo-Location Targeting

Geo-Fencing

Deliver media only to those who are interested, not just those nearby. Mobile geo-fences will optimize in real time to only deliver to the highest performing subsections of the original mobile geo-fence.This dramatically cuts down on ad waste and increases campaign performance. Find consumers who are inside actual physical retail locations and their accompanying parking lot. Fences are uniquely drawn for each location so that they are a perfect outline of store shape or such, not a simple circle that encompasses areas outside of the store location.

Geo Location Retargeting

Build loyalty or frequency by reaching those who have visited locations. Retarget any consumer who has visited a store or physical location from past campaigns. Speak to your most loyal customers and offer them meaningful messages wherever they are after visiting your location.

Campus Geo-Targeting

We will deliver your ads directly to students on campus and mobile websites they visit.


Mobile App Networks

We offer many mobile network solutions across various demographic audiences in order to target your customers. These mobile networks are designed based on hundreds of campaigns for advertisers targeting these particular audience groups, and the sites included have performed well in delivering audience traffic to advertiser sites.


Target Audiences Through App Networks:

Automotive Travel Entertainment Personal Finance
Sports Business Education Food & Drink
News Health & Fitness Beauty Hotels
Shopping Music Home & Garden And More!

Delivery On Popular Apps Including:

  • Pandora
  • IMDB
  • MSNBC
  • The Huffington Post
  • Waze
  • ESPN
  • Words with Friends
  • My Fitness Pal

Target The Right Individual

Behavioral Targeting

Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.


How Does It Work?

When a user visits a website, a cookie is placed onto the computer. The cookie has details about your visit that help separate you into a specific group. From that point, websites that use behavioral targeting will only show you information that is relevant to you.


Contextual Targeting

Every word on every website page is indexed and cataloged by the major search engines – this is how we get the search results we do. As a result of this function, contextual targeting enables advertisers to choose the keywords that best match the product or service they offer, and then have the ad delivered onto the site editorial pages that contain them.


How It Works:

A custom list of dozens of relevant keywords is created for every campaign. These keywords can be provided by the advertiser, or a list can be generated based on the goals of the campaign and the product or service offered.The keyword list is loaded into the ad server and the ad will then appear on site pages that contain the selected keywords.

Digital Services

Mobile

Mobile advertising allows advertisers to direct their ads to people based on their current location and locations they've previously visited.

Learn More About Mobile Advertising

Retargeting

Improve your advertising effectiveness by delivering ads to people who have already showed interest in your business or brand.

Learn More About Retargeting In Advertising

Outreach

Choose keywords that best match the products or services you offer and have ads delivered onto sites that contain those keywords.

Learn More About Keyword Outreach

Video

Fully transparent solution to select sites by category; audience targeting; and forecasting tools to understand the budget required to meet your goals.

Learn More About Our Video Solutions

IP Targeting

If you have a list of addresses, we can target those addresses with digital ads that will appear to potential customers in those physical locations.

Learn More About IP Targeting

Search

When people search for one of your keywords, your ad will appear next to the search results, targeting people that are currently searching for your product or service.

Learn More About Search Marketing

Email Marketing

Permission based emailing is cost-effective, data driven and gives you incredible targeting capabilities to drive direct sales.

Learn More About Email Marketing

Geo-Fencing

Reach those who have visited physical locations. Retarget any consumer who has visited a store or physical location from past campaigns.

Learn More About Geo-Fencing

Behavioral Targeting

Increase your advertising effectiveness by targeting individuals based on their web browsing behavior such as search history.

Learn More About Behavioral Targeting

Bullseye Total Media on target every time

Bullseye Total Media gives you unique targeting capabilities that are not available in offline advertising. These capabilities include Geographical targeting, Demographic targeting and Behavioral targeting allowing advertisers to reach their desired target audience easily.

With online advertising, you can target a male or female living in a certain city with specific interests while using a particular operating system or browser at a certain time.

Online advertising offers one of the most cost effective methods of marketing available. You are able to create, deliver and execute an online marketing campaign to a full spectrum of viewers, spending only what’s necessary in order to maximize your return on investment.

  • Access to 95% of all digital inventory in the market, state, region, U.S. or worldwide.

  • We continually strive to keep your business ahead of your competition at low cost with high ROI.

Contact Us Today to Get Started

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How Can We Help?

Bullseye Total Media

1506 Kanawha Blvd W
Charleston, WV 25387