IP Targeting and IP Cluster Zone Targeting

IP Targeting – Matching physical address to IP address

Ip Targeting

Many advertisers find their use of direct mail to current and prospective customers a highly effective way to drive engagement with their product or services. Now, advertisers can support and improve their direct marketing programs by adding IP targeting to marketing efforts. Quite simply, if you have an address list, we can deliver a digital ad message to those specific addresses.

How It Works:

The advertiser provides a list of physical addresses including street, city, state and ZIP code. This can be a pre-existing customer list or a purchased list of the prospects they wish to reach.

We begin the process of matching to the physical mailing address to the corresponding IP address, which is essentially the “mailbox” for a computer.

When a “prospective” customer goes online, ads are directed to their IP address and delivered on the sites they choose to visit. The same ads normally used for display campaigns can be used for IP Targeting.

Key Benefits:

  • IP addresses are stored on a server, so no cookies are involved, and cookie deletion does not affect the program.
  • IP is the Web entry point, so you can target both homes and businesses.
  • Reach your online target 100% of the time, with no “wasted” impressions.
  • Notify prospective customers of your upcoming mail campaign days or weeks in advance, and follow up the drop with additional messaging.

Cluster IP Targeting – Find Your Ideal Audience.

Cluster IP targeting allows advertisers to find and target their ideal audience. Whether targeting by demographic information or building upon an existing list, cluster IP targeting is a great way to advertise to both known and quality prospective customers.

How Does It Work?

We compile public records including U.S. Census, NAICS, SIC, Prizm Cluster, IRS records, voter history, and more to allow us to find the audience that exactly matches the advertiser’s target. We then can target that house or business, as well as the houses which surround it (the “cluster”), which helps target other potential customers. We also have the opportunity to build a “look-alike” audience off of an existing list to expand the reach. For more than 40 years, direct marketers have packaged this data into fun, interesting segments that represent the audience targeted.

Key Benefits

  • Direct targeted ads to audiences exhibiting specific traits.
  • Comprehensive pre-sale report defines targets by variables such as location type, social matrix breakdown, income range, home value, discretionary income and more.
  • More cost-effective than traditional IP targeting or direct mail.
Contact Us Today to Get Started

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Bullseye Total Media on target every time

Bullseye Total Media gives you unique targeting capabilities that are not available in offline advertising. These capabilities include Geographical targeting, Demographic targeting and Behavioral targeting allowing advertisers to reach their desired target audience easily.

With online advertising, you can target a male or female living in a certain city with specific interests while using a particular operating system or browser at a certain time.

Online advertising offers one of the most cost effective methods of marketing available. You are able to create, deliver and execute an online marketing campaign to a full spectrum of viewers, spending only what’s necessary in order to maximize your return on investment.

  • Access to 95% of all digital inventory in the market, state, region, U.S. or worldwide.

  • We continually strive to keep your business ahead of your competition at low cost with high ROI.

Contact Us Today to Get Started

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Bullseye Total Media

1506 Kanawha Blvd W
Charleston, WV 25312