Retargeting Is The Foundation Of Audience Management

Why Retargeting?

Retargeting converts shoppers into buyers. 2% of shoppers convert on the first visit. Retargeting brings back the other 98% who did not act on their first visit. Retargeting keeps your message visible and provides a path back to the site as they visit other sites online.

Visits to a site don't occur by accident, but by the result of your continued investment over years. Retargeting generates greater online sales by bringing shoppers back when they're ready to buy.

How Retargeting Works

You place a simple JavaScript or code on your website. Every time a new visitor comes to your site, the code drops an anonymous browser cookie onto their computer. Later, when that visitor browses other websites, your message will be there when they arrive. The visitor clicks on the ad and returns to your site to complete the desired action.

Retargeting is so effective because it focuses on people who have already demonstrated an interest in your brand. That’s why most marketers who use it see a higher ROI.

The 4 Benefits Of Retargeting:


The building blocks of any effective media plan are reach and frequency. Every time your customer sees your retargeting ads, your brand gains more recognition. Retargeting provides the ad frequency needed to drive return visits.

Data Feedback

Provide the information needed to find other people with similar interests who have not yet visited your site. In order to find relevant new visitors for advertisers, look no further than your current site visitors.

Audience Segmentation

Retargeting enables advertisers to organize their audience into interest groups and to match their creative to the individual's interests. Relevant ads drive better response.


Retargeting is the key conversion driver of any campaign because retargeting is what keeps the your message in front of prospective buyers over and over again.

Dynamic Retargeting:

Dynamically build ads reflecting the content which each person engaged. With a unique "scoring" system, we can refine targeting to reach those consumers demonstrating engagement, while eliminating non-engaged consumers. This allows us to deliver the right ad, to the right person, at the right time.

Facebook Retargeting:

Allows advertisers to buy ads on Facebook through the use of RTB. By using the advertiser's cookie pool, they can retarget their site visiting audience across all devices with native ads in the Facebook News Feed. With more than 1 billion active users and 28% of U.S. ad impressions (comScore, 2012), Facebook makes a quality addition to any display or video campaign.

Retargeting Makes Your Business Investment Pay Off.

As a business owner, you invest every day to prepare people to think of your business when they are ready considering a purchase of a product or service. Between your business overhead, inventory, employees and marketing, you invest each day in building a presence in the community. In fact, it is estimated that the average business invests roughly $50 per unique visitor to their site. Based on that investment, it makes sense that retargeting should be the foundation of any advertiser's digital marketing media plan.

Contact Us Today to Get Started

Digital Services


Mobile advertising allows advertisers to direct their ads to people based on their current location and locations they've previously visited.

Learn More About Mobile Advertising


Improve your advertising effectiveness by delivering ads to people who have already showed interest in your business or brand.

Learn More About Retargeting In Advertising


Choose keywords that best match the products or services you offer and have ads delivered onto sites that contain those keywords.

Learn More About Keyword Outreach


Fully transparent solution to select sites by category; audience targeting; and forecasting tools to understand the budget required to meet your goals.

Learn More About Our Video Solutions

IP Targeting

If you have a list of addresses, we can target those addresses with digital ads that will appear to potential customers in those physical locations.

Learn More About IP Targeting


When people search for one of your keywords, your ad will appear next to the search results, targeting people that are currently searching for your product or service.

Learn More About Search Marketing

Email Marketing

Permission based emailing is cost-effective, data driven and gives you incredible targeting capabilities to drive direct sales.

Learn More About Email Marketing


Reach those who have visited physical locations. Retarget any consumer who has visited a store or physical location from past campaigns.

Learn More About Geo-Fencing

Behavioral Targeting

Increase your advertising effectiveness by targeting individuals based on their web browsing behavior such as search history.

Learn More About Behavioral Targeting

Bullseye Total Media on target every time

Bullseye Total Media gives you unique targeting capabilities that are not available in offline advertising. These capabilities include Geographical targeting, Demographic targeting and Behavioral targeting allowing advertisers to reach their desired target audience easily.

With online advertising, you can target a male or female living in a certain city with specific interests while using a particular operating system or browser at a certain time.

Online advertising offers one of the most cost effective methods of marketing available. You are able to create, deliver and execute an online marketing campaign to a full spectrum of viewers, spending only what’s necessary in order to maximize your return on investment.

  • Access to 95% of all digital inventory in the market, state, region, U.S. or worldwide.

  • We continually strive to keep your business ahead of your competition at low cost with high ROI.

Contact Us Today to Get Started

Contact Us

How Can We Help?

Bullseye Total Media

1506 Kanawha Blvd W
Charleston, WV 25312